Hmm. I thought all the controversy over Frozen would have completely subsided by now. But even I’m impressed over that film’s staying power. I’ve never seen it, but I know all about it. My tumblr feed blew up in the months following its release with people blogging and re-blogging different jabs at the film, as well as a few earnest souls defending it. Today I saw two newscasters talking about it on the large gross television that hangs over the cardio equipment at my gym. I went home, and low and behold there was Frozen related content in my tumblr feed for the first time in a while. One of them was critiquing the character design of the heroines as burned-out done-to-death pretty girl stereotypes that are unhealthy, unrealistic, and unproductive. Another post picked apart what was lost in the adaptation and then lamented what was absent. Another argued that it’s counter feminist to get down on the pretty girl stereotype thing.
I find all the hubbub a bit confusing. Disney, to me, is like McDonald’s, to you. It’s a gross company that makes products.
Some of Disney’s products are called movies. Those products are made to sell other products, which hopefully inspire franchises, which are like empires of products that keep growing until they fall apart, just like real empires. In the mix are marketers, who are paid an obscene amount of money for their product, which is this: convincing people to buy other people’s products. Sometimes they use tumblr to do this. When I read so many articles about Frozen, I think of how happy the marketers must be. I shouldn’t know this stupid movie exists. But I do, thanks to their clever tricks.
Disney doesn’t make art. It buys artists to make products for them. In that sense, the artist is made into a product, that now makes products. It’s lousy, and it is not an honor, and I get really bummed that so many of my peers are silly enough to think that the highest achievement possible within their vocation is to be accepted into the ranks of this vulgar company and its ilk. Artists are meant to burn the mother fucker down, not keep it alive.
The critiques aimed at Frozen seem to miss the point, to me, at least. It’s like if someone sat down in McDonald’s, got a Big Mac, and was surprised that their beef isn’t grass fed or their bun wasn’t sourced locally and jumped on the internet to vent their outrage and write scholarly blogs about how real cheese isn’t orange, shiny, and square.
Like - you just sat down in the biggest fat-food factory in the planet and ordered a plastic sandwich. Of course it was gross. What the hell were you doing there in the first place and why did you think it wouldn’t be?
Disney’s prime directive is to make fat stacks of cash. They are not artists. They are not idealists, they are not visionaries, they are not revolutionaries. They are the opposite. They are a corporation, like Wal-Mart. Or McDonald’s. Yes, you can demand that McDonald’s give you healthier food. But really, at their best, they are only going to give you shitty McDonald’s versions of what they think healthy food is anyway while meanwhile screwing the world in some other way behind the scenes. Same with Disney.
There’s real nourishment out there, go find it. And go make it. Stop paying attention to these assholes. They’ve already done enough damage and hurt enough people. Let them die.
There are thousands upon thousands of beautiful animators and animations that have blessed creation over the past century. The ones with the most integrity, not surprisingly enough, tend to be the most obscure and the most unknown. Real artists aren’t too interested in marketing themselves. They are too busy trying to teach the rest of the world not to be marketed to. And in this their authenticity stymies their universality. Difficult things don’t sell well. Things that are healthy for you don’t sell well.
Frozen does. Big Mac’s do.
Keep that in mind.
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